1. Kupanga "Traffic Capture" Yam'manja: Mphamvu Yodutsa Pamalo pa Makalavani a LED

Vuto lalikulu la malonda akunja ndi kuphwanya malire a malo okhazikika. The LED Caravan, "mobile media station," imapereka yankho. Mapangidwe ake osinthika amalola kusintha kofulumira. Itha kuwulutsa kukhazikitsidwa kwazinthu zatsopano m'malo ogulitsira m'mawa, kupita kumalo komwe makolo amakumana ndi ana masana, kenako ndikuwulutsa nkhani zamtundu wanyimbo madzulo, kufikira anthu angapo tsiku lonse.

Poyerekeza ndi mawonekedwe osasunthika a zikwangwani zakale, zowoneka bwino zamagalimoto amtundu wa LED ndizolowera kwambiri. M'misewu yodutsa anthu ambiri, mavidiyo osonyeza zinthu zimene zili pazida zodziwikiratu nthawi yomweyo amakopa chidwi cha anthu omwe ali kuseri kwa mawindo agalimoto. Pamisika yodzaza ndi anthu, kusuntha zambiri zotsatsira, kuphatikiza ndi zomveka komanso zopepuka, kumatha kutembenuza odutsa kukhala owonera nthawi yayitali. Mtundu wina wa chakumwa udagwiritsapo ntchito gulu la makavani atatu kupanga zotsatsa zam'manja m'misewu yayikulu yamzindawu, zomwe zidapangitsa kuti malonda achuluke ndi 37% m'masitolo oyandikira pafupi mkati mwa sabata.

Kusinthasintha kwake kumathetsa zotchinga zachilengedwe. Pamisasa yopanda mphamvu yokhazikika, makina amagetsi opangidwa ndi caravan amalola kuti azisewera zolemba zamtundu. Ngakhale pakuwala kwa dzuwa masana, chinsalucho chimasintha kuwala kuti chiwonetsetse zithunzi zomveka bwino. Ngakhale mvula imvula, kunja kwa kalavani yotsekedwa imatsimikizira kuti zotsatsira zikupitiriza, zomwe zimalola kuti mauthenga amtundu uliwonse afikire anthu ngakhale kuti nyengo ilibe malire.

2. Kupanga "Injini Yachidziwitso" yozama komanso yolumikizana: Mphamvu Yopanga Chibwenzi ya Makalavani a LED

Chinsinsi cha malonda apanja opambana ndikutseka kusiyana pakati pa malonda ndi omvera. Makalavani a LED amathandizira ukadaulo kuti apange zokumana nazo zozama komanso zogwirizana.

Kuti mukweze katundu wa ogula popanda intaneti (FMCG), kalavani ikhoza kusinthidwa kukhala "siteshoni yam'manja." Alendo amasankha zokometsera zomwe amakonda pa skrini, ndipo makina ogulitsa omwe amapangidwa m'kalavani amagawira zinthu zomwe zimafanana. Njira yonseyi imatsogozedwa ndi chinsalu, kuwongolera zochitikazo ndikulimbitsa kukumbukira kwamtundu kudzera muzowona. Mtundu wina wa kukongola udagwiritsapo ntchito kalavaniyi poyesa "zodzoladzola zowoneka bwino", pomwe chinsalucho chidajambula mawonekedwe a nkhope ndikuwonetsa zodzoladzola munthawi yeniyeni. Kampeniyi idakopa azimayi opitilira chikwi ndipo idakwanitsa 23%.

Chofunika kwambiri, imapereka mayankho anthawi yomweyo. Kumbuyo kwa chinsalu kungathe kutsata deta monga kuchuluka kwa zochitika, nthawi yokhala, ndi zomwe zili zodziwika bwino, kuthandiza gulu la malonda kusintha ndondomeko mu nthawi yeniyeni. Ngati vidiyo yowonetsa zamalonda ipezeka kuti ndiyocheperako, imatha kusintha nthawi yomweyo kuzinthu zowunikira, kusintha malonda akunja kuchoka kutsatsa osawona kupita kuzinthu zomwe mukufuna.

Kuchokera pazithunzithunzi zam'manja kupita ku chiwonetsero champhamvu, kuchokera pakusintha kosinthika kupita kukusintha kwachilengedwe, makaravani a LED amaphatikiza luso laukadaulo ndi zofunikira pazochitika, ndikupereka yankho lozungulira pakukweza panja lomwe limaphatikiza "kuyenda, kukopa, ndi mphamvu yotembenuka", kukhala chida chofunikira pamakampani amakono kuti agonjetse msika wapaintaneti.