M'kati mwa mzindawu, mawonekedwe otsatsa akukumana ndi kusintha kosaneneka. Pamene zikwangwani zachikhalidwe zimangoyamba kukhala zowonekera komanso zowonera zama digito zimayamba kutsogola m'matauni, ma trailer otsatsa amtundu wa LED, ndikuyenda kwawo kwapadera komanso chidwi chaukadaulo, akumasuliranso kukula kwa zotsatsa zakunja. Malinga ndi "2025 Global Advertising Forecast" yaposachedwa yotulutsidwa ndi GroupM (GroupM), kutsatsa kwapa digito (DOOH) kudzawerengera 42% ya ndalama zonse zotsatsa panja, ndi zowonera za LED, monga zonyamulira zazikulu zamtunduwu, zikukhala zomwe zimakonda kwambiri pakutsatsa kwamtundu wa 17% pachaka.

Kuthyola maunyolo amlengalenga: kuchokera pachiwonetsero chokhazikika mpaka kulowa kwapadziko lonse lapansi

M'dera lazachuma la Lujiazui ku Shanghai, galimoto yotsatsa yam'manja yokhala ndi chithunzi cha P3.91 chodziwika bwino cha LED ikudutsa pang'onopang'ono. Zotsatsa zowoneka bwino pazenera zimafanana ndi zowonera zazikulu pakati pa nyumba, ndikupanga "thambo + pansi" njira yolumikizirana yamitundu itatu yomwe imakulitsa kuwonekera kwamtundu ndi 230%. Poyerekeza ndi zofalitsa zakunja zakunja, ma trailer amtundu wa LED aphwanya malire a malo, kutengera zochitika zosiyanasiyana. Kaya m'malo ochitira misewu yayikulu, malo ochitira zikondwerero zanyimbo, kapena mabwalo am'deralo, amatha kukwaniritsa "kulikonse komwe kuli anthu, zotsatsa zili komweko" kudzera mumayendedwe amphamvu.

Kuthirira kumeneku sikumangodutsa malo komanso kumapangitsa kuti kulankhulana kukhale kopambana. Malinga ndi kuyerekezera kwa QYResearch, msika wapadziko lonse lapansi wotsatsa zikwangwani upitilira kukula pamlingo wokulirapo pachaka wa 5.3% mu 2025. Kuthekera kofikira kwa ma trailer amtundu wa mafoni a m'manja kumachepetsa mtengo pa mawonedwe chikwi (CPM) ndi 40% poyerekeza ndi zotsatsa zachikhalidwe zokhazikika. Ku Jiangsu, mtundu wa amayi ndi makanda udakwanitsa 38% kutembenuza pa intaneti popanda intaneti kudzera paulendo wamagalimoto otsatsa, mothandizidwa ndi makuponi owonetsa pamsewu. Chiwerengerochi chikuchulukirachulukira ka 2.7 kuposa kutsatsa kwachikhalidwe panja.

Green Communication Pioneer: kuchokera pazakudya zambiri mpaka pachitukuko chokhazikika

Pankhani ya kusalowerera ndale kwa kaboni, ma trailer a foni yam'manja a LED amawonetsa zabwino zapadera zachilengedwe. Dongosolo lake lamagetsi lopulumutsa mphamvu, lophatikizidwa ndi skrini ya P3.91 yamphamvu yotsika, imatha kukwaniritsa ntchito yobiriwira kwa maola 12 patsiku, kuchepetsa mpweya wa kaboni ndi 60% poyerekeza ndi kutsatsa kwapanja.

Chikhalidwe ichi cha chilengedwe sichimangogwirizana ndi chitsogozo cha ndondomeko komanso chimagwira ntchito ngati chida champhamvu chosiyanitsa mitundu. Mothandizidwa ndi njira ya "New Quality Productivity" ya China, chiwerengero cha magetsi opangira magetsi a photovoltaic chikuyembekezeka kufika 31% pofika chaka cha 2025. Kugwiritsidwa ntchito kofala komanso kuyenda kwa ma trailer a LED opangidwa ndi dzuwa mu gulu la LED mobile screen trailer amalola kusamutsidwa kosinthika pambuyo pa zochitika zazikulu, kupeŵa kugwirizana ndi zowonongeka zowonongeka.

Tsogolo lili pano: kuchokera kwa otsatsa malonda kupita ku ma node anzeru amizinda

Usiku ukagwa, skrini ya kalavani yamtundu wa LED imakwera pang'onopang'ono ndikusinthira ku nsanja yotulutsa zidziwitso zadzidzidzi zakutawuni, kuwulutsa momwe magalimoto alili komanso machenjezo anyengo munthawi yeniyeni. Maonekedwe azinthu zambiriwa amapangitsa kuti kalavani yotsogolera yam'manja yotsogola kupitilira chonyamulira chotsatsa ndikukhala gawo lofunikira lamzinda wanzeru.

Pofika chaka cha 2025, ma trailer amtundu wa LED akuyendetsa malonda akunja kuti asinthe kuchoka pa "kugula m'malo" kupita "kutsatsa chidwi." Pamene luso, zilandiridwenso, ndi kukhazikika zikuphatikizidwa mozama, phwando lamphamvu la digito silimangogwira ntchito ngati injini yapamwamba yolumikizirana ndi mtundu komanso lidzakhala chizindikiro cha chikhalidwe cha m'matauni, ndikulemba mitu yolimba m'malo azamalonda amtsogolo.